Style your hair in seconds-that's the beauty of this time- saving polishing creme that provides long-lasting, air-dried style while keeping frizz at bay. NEW Joico Zero Heat is the no-heat, no-hassle styler you need when you want to wear an air-dry style and still look polished. With two personalized formulas-for fine/medium or thick hair-that define and enhance your hair's natural texture (while keeping frizz in check all day), it's "no- blow" styling freedom for all. Without the heft of a heavy creme, Zero Heat for Fine/ Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine.